Is Marketing Automation Right for Your Accounting Firm?

We, for one, welcome our new computer overlords. You’ve already surrendered many HR and internal accounting tasks to the gods of automation. Should marketing be next on the list? Well … maybe. Many of your peers have made the leap. Marketing automation software generated $3.86 billion in 2016 and is projected to earn up to $7.63…

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Does Workplace by Facebook Offer Anything for Accounting Firms?

Over the last few months, Facebook has been relentlessly pushing its Workplace by Facebook platform, expanding the app’s feature list while ramping up its marketing. Its most recent PR blitz occurred this past June, as Facebook unveiled the company’s new Workplace for Good program, touting free access to Workplace Premium for nonprofits and educational institutions among…

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Top 5 Virtual Communication Apps

As you move your accounting firm more into the cloud and rely more on virtual employees, you’ll need to use virtual communication apps to stay in touch with workers and clients, keep everyone on the same page, and ensure key benchmarks are being met on time. But with the wealth of virtual communication app options…

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PODCAST: Recruiting Expert Reveals How to Attract 50X More Qualified Job Applicants (Jetpack Workflow)

On June 14, 2018, Jeff Phillips, CEO of Accountingfly joined Jetpack Workflow’s podcast. Jeff Phillips, a co-founder of Accountingfly and publisher at accounting blog, Going Concern, has been in the recruiting business for over 20 years. He’s about to reveal how to attract 50X more qualified job applicants, click here to listen. Because, in today’s…

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Which Model is Right For You? Purely Virtual vs. Hybrid

As your firm transitions toward the cloud and remote accounting, what does the end result look like? Should you be moving toward a purely virtual model, abandoning the traditional office completely and connecting to each other and clients purely through technology? Or is a hybrid approach smarter, with some work occurring virtually but some still…

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4 Surprising Facts About Remote Accountants

You know by now that the remote revolution is upon us. Workers are embracing work-from-home options and flooding to the gig economy in droves. According to a 2017 report, 3.9 million employees currently work from home at least half the time. That’s a 115% increase in remote workers since 2005. But misconceptions about remote work…

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How to Help Remote Workers Stay Productive

We live in an age of constant distraction–especially for those who work at home. TV, videogames, Netflix, and more are all within an arm’s reach. And that’s not to mention the ultimate time stealer: the smartphone. How many times have you picked up your smartphone for legitimate business and wound up spending $0.99 on the…

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